710 New Kias in 2028 (Amherst | New Minas | Bridgewater)

Sigma will make Kia sell 85% of Hyundai's current local volume.

december_2024_az_ytd.pdf
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Kentville (+104 needed)
  • 2026: +35
  • 2027: +35
  • 2028: +34
    ➡️ Achieve 297 by 2028
Bridgewater (+123 needed)
  • 2026: +41
  • 2027: +41
  • 2028: +41
    ➡️ Achieve 241 by 2028
Amherst (+65 needed)
  • 2026: +22
  • 2027: +22
  • 2028: +21
    ➡️ Achieve 172 by 2028

📈 Total Additional Sales = +292 (by 2028)
🟢 Combined Kia Achievement = 710 units annually by 2028

 Game Plan

  • ALL staff, including managing partners, write the Art Niemann personality profile.
  • Managing Partners with a stake in the Operating Company, will be strategically selected from local markets, operating as the dealer, driving results.
  • Sigma will offer the largest selection of new Kia vehicles in Maritimes by listing, and selling, all new on all dealer sites, regardless of stocking location.
    • (Sept 27th 2025 : 65 approximate @ Amherst + New Minas + Bridgewater vs. 55 @ Halifax vs. 43 @ Dartmouth as examples).
    • Bring proven track record of listing and selling all used vehicles at Century Auto, that will translate to Sigma Auto Group on New and Used Inventory listing and selling.
  • Will centralize online photography of new Kia vehicles for new vehicles display pages (new VDPs).
  • Will centralize new vehicle inventory at the Bridgewater location where a total 5 acres of land are available.
    • Will get a Sprung.com industrial tent fixture to protect new cars from climate, see examples below.
    • Will communicate to anyone from outsider that we must answer (Kia Canada), with the angle "it is to streamline PDIs and new vehicle photos".
    • We will clear the trees behind the dealership for additional new vehicle storage.
    • An additional approximate 3 acres will allow for total storage with a fence to prevent anyone other than detail and dealertrade drivers to access.
  • Will centralize control of new and used inventory to allow sales flow to any location, free of gate-keepers/bottle-necks.
  • Get x3 autotrader accounts and email all leads to all managing partners, sales managers
    • make sure that there is LMS to funnel leads to bucket with x3 stores' entire sales teams
      • Contact is Danny Butler 902-222-0251 and [email protected]
        • Danny is confirming loading all new on all sites - Dec 11 2025
          • Danny says that they want to confirm with Kia Canada first, so we will ask Agency 360 if it is easier.
      • Contacted You Jia since
    • Will also achieve minimum 417 retail used vehicle sales by December 2028.
  • Centralize procurement and office works
  • Have mobilized test-drive unit, including Sprung.com industrial tent, see below, that travels amongst smaller communities in our PMAs (ex - Parrsboro)
  • Need to add New Glasgow Kia dealership to group to provide required quantum to add resources.

Other Operational notes

  • Recapture credit card fees
  • Setup credit facility for service clients to borrow money for repairs
    • [email protected]
    • Tina Amador has better contact than FairStone and understands that Sigma needs Buy now Pay later (BNPL) 
  • Asked Kim at KKP Truro to produce proper logo, high quality jpeg and pdf
  • Use @sigmaauto.ca domain for all employees in all stores to promote cross-dealership alignment and group exposure
    • similar to O'Neill group in NFLD
    • Jocelyn & Michael use firstname@ structure
    • Everyone else uses firstname followed by lastinitial@ structure
  • Jocelyn will have access to dealertrack with access across the group
    • No bank kickbacks to Biz Managers, those go to Jocelyn
    • Will ensure she is demonstrated how to pull credit and structure a deal
    • Will ensure that she understands the funding color code system from grey-to-green and/or yellow/red, to green again to purple to black
  • Use Chris Collins to train service staff.
  • Want to have all F&I to have access to all 3 stores and allow for virtual turn-overs to allow F&I from one town to do turn-over for another store virtually.
  • Jocelyn/Trevor to train/re-train on Symtech Training to refresh before First Canadian arrive.
  • Automate a list of used pieces list sent 6 days a week to management/ownership.
    • Need to speak to Lynn, the locals are making excuses.
      • ​Completely disgusted by locals weak excuses, makes me want to switch to Serti again, like Moncton Honda
  • Automate a list of service appointments per day to management/ownership.
    • Vehicle Acquisitions: Making It Rain in the Service Lane - 1735904
    • ​Mastering Inventory Volatility: Seasonal Insights & Scalable Acquisition Tactics - 1742313
    • Set PBS up so that all 3 stores get all other 3 stores' data uploaded to each-other and continue to update all 3 with all data.
      • ​​About $5,000 up-front once to do per store. - Lynne T. McNeil, PBS VP @ 403-827-0334
      • Contact is Melanie Winters 1-403-974-5024 and [email protected]
      • Make Sure that QR code to online booking is on all Repair Orders and Credit/Debit card receipts
        • ​Need to get QR code to Melanie Winters!
      • Able to allow access to people, like call-centre, F&I, and accounting to access all stores' respective data.
        • Helps with F&I do remote turn-overs.
      • Can provide Jocelyn, President, additional training upon arrival and on-going.
      • Managers and other can see all the inventory across all the stores, to ensure trust over first-come-first-serve on new  and used vehicle inventory.
    • Get PBS to copy the following exactly from Century on Day 1 :
      • Parts Matrix
      • Service Matrix
      • Service Labor Rate
      • Shop Supplies
      • Contact is Melanie Winters 1-403-974-5024 and [email protected]​
  • Automate a list of MTD service GP vs PMTD
  • We will NOT turn off EV chargers at night!
  • Photos of New Minas (renovated)
  • Monitor V-Auto Look-to-book
  • Measure service appointments made versus shown
    • should be at least 85% minimum
  • If wanting to push tires, go to one brand, Hankook, and become the Hancook experts
  • Standardize Operations Codes across x3 stores in service departments PBS systems
    • Contact is Melanie Winters 1-403-974-5024 and [email protected]
    • Sharing x3 store access to staff will assist
  • Have online booking link on website and prominent, also on social
    • have QR code sticker in every client car where reminder in top left of windshield goes
    • have QR code very visible at service counters
      • print QR code on credit card receipts encouraging online booking to save client time
      • print QR code on all repair orders encouraging online booking to save client time
      • have service advisors scan code with their own phone or a tablet when clients ask to make appointment in person
        • still have advisor type in info, just demonstrate how its the new way to book
        • Century Mazda gets 25% of all appointments this way already
    • have BIG QR code vinyl sticker linking to google review submission on front showroom glass asking for 5 stars to be #1 store in NS
      • have :) and thumbs up yellow emojis 
  • Buy/rent seacans and store winter tires, don't even need racks, just need a guy with one of those head mounted lamps and a set of gloves
    • consider free storage with seasons change-overs (client's service twice a year, each time at tire season)
    • storage allows more control over tire changes by calling clients and offering them preferential (pre-first snowflakes) earlier slots
      • every client in world waits until first snowflakes
      • no community in the world has enough tech time in the world to do all these people's tires when they want
      • by front-loading clients who store, you can do more work when first snowflakes arrive and make more money
    • this is a great time to make money because of the non-winter tire work
    • strongly encourage extended hours and days this time of year as it the best time for technicians and every in service to make that money 
    • tire season comes again in spring of course the other tire and works all the same as early-winter madness and profits
  • All staff with computer to be given ChatGPT enterprise access/Co-Pilot with second monitor that has AI on that screen always.
  • Aim to have all client information available at all stores.
  • Centralize all in-coming telephone calls around NM location.
  • Centralize Wholesale lot in Amherst
  • Centralize New Inventory PDIs, photography, videography, Google Business Profile in BW as a depot for group, with no restrictions on any dealership's access to all new inventory for completed sales.
  • Keep a close eye on industry trends like Century Auto.
  • Hold shareholder meetings with similar structure to Century Auto.
  • Make a deal with Enterprise, similar to Truro Toyota with Toyota, to supply all Enterprise new Kia car sales.
  • Match Century's 15% for F&I, including admin fee
  • Play classical acoustic pop music (like fairmonth gold floor) in showroom after renovations are complete
  • Open a used car lot in Bangor, across from Kia dealership if possible
  • Use x1 YouTube Account for x3 stores
    • Add all new car videos (shorts - vertical & <= 60 sec)
    • Add all used car videos (shorts - vertical & <= 60 sec)
    • Add all video to all service Repair Orders (RO)/Work Orders (WO)
    • Add how-to videos in the shop of all jobs that we do like this​
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