TOTAL BRAND ENGAGEMENT
We implemented a full-spectrum marketing approach that combines modern digital strategy with community presence. Our teams are highly experienced in high-conversion content creation for platforms such as TikTok, YouTube, and Facebook—where we maintain a large and engaged following—and are prepared to build local Kia brand visibility through activations, education, and storytelling tailored to Canadian vehicle buyers. Each of our businesses has a following of 700 – 3,500 followers on Facebook and will actively maintains YouTube, Instagram, and TikTok accounts. Through these channels, we consistently engage with our audiences and stay ahead of the curve by maximizing market coverage through a comprehensive, multi-channel strategy—an approach that will be fully deployed in support of Kia in Amherst/New Minas and Bridgewater.
Additionally, we fully support Kia’s environmental commitments and actively reduce our environmental impact through initiatives like oil recycling at our facilities. Sustainability will also remain a priority at the existing Amherst, New Minas and Bridgewater facilities.
Finally, Kia will benefit from our alignment with their core values of trust, safety, longevity, and innovation, as well as our shared enthusiasm for building lasting relationships with customers. We believe that long-term success comes from a synergistic partnership—one where both parties are aligned in vision, values, and a shared commitment to growth.
Looking ahead, we believe the timing for these buy-sells of Kia Amherst/New Minas/Bridgewater are ideal and full of promise. With Nova Scotia’s rapidly expanding population, evolving EV and Hybrid landscape, and strong affinity for the Kia brand, this launch represents both a strategic growth opportunity and a chance to expand the reach of a nameplate that is already trusted and loved. With a proven launch playbook, strong digital and community presence, and unwavering commitment to Kia’s values, Sigma Auto is well positioned to bring this new dealership to life and help set the tone for long-term success in the region.
Additionally, we fully support Kia’s environmental commitments and actively reduce our environmental impact through initiatives like oil recycling at our facilities. Sustainability will also remain a priority at the existing Amherst, New Minas and Bridgewater facilities.
Finally, Kia will benefit from our alignment with their core values of trust, safety, longevity, and innovation, as well as our shared enthusiasm for building lasting relationships with customers. We believe that long-term success comes from a synergistic partnership—one where both parties are aligned in vision, values, and a shared commitment to growth.
Looking ahead, we believe the timing for these buy-sells of Kia Amherst/New Minas/Bridgewater are ideal and full of promise. With Nova Scotia’s rapidly expanding population, evolving EV and Hybrid landscape, and strong affinity for the Kia brand, this launch represents both a strategic growth opportunity and a chance to expand the reach of a nameplate that is already trusted and loved. With a proven launch playbook, strong digital and community presence, and unwavering commitment to Kia’s values, Sigma Auto is well positioned to bring this new dealership to life and help set the tone for long-term success in the region.
PRIORITIZING PEOPLE
Our deep integration in the communities we serve is central to how we operate. From our Moncton Mathnasium's annual Moncton Bearcats sponsorship to our grassroots engagement efforts, we are dedicated to giving back—building positive brand reputation and recognition for both Sigma Holdings and the OEM partners we represent.
Kia Canada can confidently entrust us with this dealership acquisition, as our unwavering commitment to customer experience and openness to innovation drives every aspect of our operations. We implement modern solutions such as streamlined e-commerce, video-based service updates, robust review analytics, and advanced communication tools to reduce friction, build trust, and deliver service with the transparency and respect today’s customers expect—values that align closely with Kia’s brand principles of trust, quality, and reliability. We are also already training staff on AI tools like large language models and implementing emerging technologies that improve efficiency and enrich the customer journey.
This innovative, customer-first approach translates into measurable results. Century Subaru currently holds a 4.6-star rating with over 330 Google reviews, placing it at the top tier of Subaru dealerships in Atlantic Canada in both volume and satisfaction. Only one other dealership in the region matches its 4.6-star score—and none exceed its combination of high rating and review count. This performance is a strong public indicator of Century’s commitment to transparency, responsiveness, and customer care, and speaks directly to our ability to deliver the kind of ownership experience that will strengthen Subaru’s brand presence from day one in Dartmouth.
Notably, part of our process—and ultimately our formula for success—involves handpicking high-performing Managing Partners who are automotive leaders, supported by Michael MacGillivray. This commitment to building engaged and capable teams is reflected in our exceptional customer satisfaction scores, strong OEM partnerships, and proven ability to launch and grow operations that consistently exceed customer expectations.
Kia Canada can confidently entrust us with this dealership acquisition, as our unwavering commitment to customer experience and openness to innovation drives every aspect of our operations. We implement modern solutions such as streamlined e-commerce, video-based service updates, robust review analytics, and advanced communication tools to reduce friction, build trust, and deliver service with the transparency and respect today’s customers expect—values that align closely with Kia’s brand principles of trust, quality, and reliability. We are also already training staff on AI tools like large language models and implementing emerging technologies that improve efficiency and enrich the customer journey.
This innovative, customer-first approach translates into measurable results. Century Subaru currently holds a 4.6-star rating with over 330 Google reviews, placing it at the top tier of Subaru dealerships in Atlantic Canada in both volume and satisfaction. Only one other dealership in the region matches its 4.6-star score—and none exceed its combination of high rating and review count. This performance is a strong public indicator of Century’s commitment to transparency, responsiveness, and customer care, and speaks directly to our ability to deliver the kind of ownership experience that will strengthen Subaru’s brand presence from day one in Dartmouth.
Notably, part of our process—and ultimately our formula for success—involves handpicking high-performing Managing Partners who are automotive leaders, supported by Michael MacGillivray. This commitment to building engaged and capable teams is reflected in our exceptional customer satisfaction scores, strong OEM partnerships, and proven ability to launch and grow operations that consistently exceed customer expectations.
STANDARDS
Community Engagement
We are deeply committed to supporting the communities we serve. Sigma Auto regularly participates in initiatives that reflect our values and the needs of our customers. This includes funding community-led campaigns such as repatriation efforts, among other initiatives.
Openness to Technology and Innovation
Sigma Auto operates with the mindset of a modern tech company. Our active investment in advanced tools and comprehensive AI and large language model training for all managers and office staff demonstrates our openness to embracing cutting-edge technology as a foundation for continuous improvement. This real-time public sentiment data not only drives accountability but also exemplifies how we leverage technology to innovate customer experience and operational excellence.
Our proactive approach to EV education and adoption, highlighted by adjacently-hosting Hyundai’s TEV Talks and launching a local series, reflects our eagerness to innovate beyond internal operations and lead community engagement in evolving transportation trends.
An innovative mindset is central to our success and customer satisfaction. By adopting AI-generated daily news briefings, we continuously refine our strategies with data-driven insights. As industry leaders like Kia push the boundaries of electric vehicle technology, Sigma Group’s embrace of technology and innovation ensures we represent brands with unmatched expertise, credibility, and enthusiasm.
Integrity and Transparency
We believe that strong relationships with customers and partners are built on openness and honesty. All client-facing communications, including pricing, trade-in values, and vehicle histories, are presented clearly and accurately. By prioritizing transparency, we help customers feel confident in their decisions and ensure that the values of our brand partners are consistently upheld at the retail level.
Commitment to Quality
We take a disciplined, data-informed approach to quality. Our leadership regularly reviews CSI scores, Google reviews, service video usage rates, and gross margins to monitor performance and uphold high standards. Modern communication systems ensure customers are kept informed throughout their service journey, and our technicians are trained to provide clear, reliable updates. We retain highly skilled service professionals by offering competitive compensation and strong leadership, ensuring consistent, high-quality outcomes.
Employee Development
Our employees are a reflection of our values and play a direct role in delivering positive experiences to customers and partners. We invest in their growth through role-specific training, professional certification programs, and ongoing mentorship. This results in a knowledgeable, confident, and reliable team at every level of the organization.
We are deeply committed to supporting the communities we serve. Sigma Auto regularly participates in initiatives that reflect our values and the needs of our customers. This includes funding community-led campaigns such as repatriation efforts, among other initiatives.
Openness to Technology and Innovation
Sigma Auto operates with the mindset of a modern tech company. Our active investment in advanced tools and comprehensive AI and large language model training for all managers and office staff demonstrates our openness to embracing cutting-edge technology as a foundation for continuous improvement. This real-time public sentiment data not only drives accountability but also exemplifies how we leverage technology to innovate customer experience and operational excellence.
Our proactive approach to EV education and adoption, highlighted by adjacently-hosting Hyundai’s TEV Talks and launching a local series, reflects our eagerness to innovate beyond internal operations and lead community engagement in evolving transportation trends.
An innovative mindset is central to our success and customer satisfaction. By adopting AI-generated daily news briefings, we continuously refine our strategies with data-driven insights. As industry leaders like Kia push the boundaries of electric vehicle technology, Sigma Group’s embrace of technology and innovation ensures we represent brands with unmatched expertise, credibility, and enthusiasm.
Integrity and Transparency
We believe that strong relationships with customers and partners are built on openness and honesty. All client-facing communications, including pricing, trade-in values, and vehicle histories, are presented clearly and accurately. By prioritizing transparency, we help customers feel confident in their decisions and ensure that the values of our brand partners are consistently upheld at the retail level.
Commitment to Quality
We take a disciplined, data-informed approach to quality. Our leadership regularly reviews CSI scores, Google reviews, service video usage rates, and gross margins to monitor performance and uphold high standards. Modern communication systems ensure customers are kept informed throughout their service journey, and our technicians are trained to provide clear, reliable updates. We retain highly skilled service professionals by offering competitive compensation and strong leadership, ensuring consistent, high-quality outcomes.
Employee Development
Our employees are a reflection of our values and play a direct role in delivering positive experiences to customers and partners. We invest in their growth through role-specific training, professional certification programs, and ongoing mentorship. This results in a knowledgeable, confident, and reliable team at every level of the organization.